Quoted 5 Reasons Why Using AI to Generate Blog Posts Can Destroy Your SEO by Dave Cross (Medium)
Using artificial intelligence (AI) to generate blog posts can be bad for search engine optimization (SEO) for several reasons. First and foremost, AI-generated content is often low quality and lacks…


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person reaching out to a robot

Last week the research lab­o­ra­to­ry start­up OpenAI set the tech­nol­o­gy world ablaze with the debut of ChatGPT, a pro­to­type con­ver­sa­tion­al pro­gram or chat­bot”. It uses a large lan­guage mod­el tuned with machine learn­ing tech­niques to pro­vide answers on a vast vari­ety of sub­jects drawn from books and the World Wide Web, includ­ing Reddit and Wikipedia. Many users and com­men­ta­tors won­dered if its detailed and seem­ing­ly well-​reasoned respons­es could be used in place of human-​written con­tent such as aca­d­e­m­ic essays and expla­na­tions of unfa­mil­iar top­ics. Others noticed that it author­i­ta­tive­ly mixed in fac­tu­al­ly incor­rect infor­ma­tion that might slip past non-​experts, and won­dered if that might be fixed like any oth­er soft­ware bug.”

The fun­da­men­tal prob­lem is that an arti­fi­cial intel­li­gence” like ChatGPT is uncon­cerned with the out­side con­se­quences of its use. Unlike humans, it can­not hold its own life as a stan­dard of val­ue. It does not remain alive” through self-​sustaining and self-​generated action. It does not have to be any more or less ratio­nal than its pro­gram­ming to con­tin­ue its exis­tence, not that it cares” about that since it has all the life of an elec­tri­cal switchboard.

AI can’t know to respect real­i­ty, rea­son, and rights because it has no exis­ten­tial con­nec­tion to those con­cepts. It can only fake it, and it can fail with­out remorse or con­se­quence at any point. In short, arti­fi­cial intel­li­gence” is a red her­ring. Let me know when we’re work­ing on actu­al ethics. Tell me when you can teach a com­put­er (or a human!) pride and shame and every­thing in between.